Rebranding for McCann’s agency, M:United (27). We took the elements of the brand’s original logo and deconstructed it into a unique system that reflected how bold and creative the team is.
In this new system for M:United, “united” can become a variety of options from a library of words, phrases, and icons. Or the colon can stand alone as a logomark.
We also selected a new typeface, created a new color palette, along with patterns, signage, and merchandise.